JACKY ON TOUR - Buying: What Do We Pay Attention To?

Our buying moments in Vicenza are about much more than simply following trends. Of course, we closely observe what is happening in the market, but our decisions are always guided by a few core principles: balance, personality, and conscious buying.

Price–Quality Balance in a Time of High Gold Prices

One of our key considerations today is the price–quality ratio. With gold prices at historic highs, we are more mindful than ever about where we invest. Fully solid gold jewels have become more challenging, gold alone often no longer reflects its true value.

That is why we deliberately look for the right balance between gold and diamonds. This combination ensures that jewels remain not only visually compelling, but also commercially sound, for us and for our clients.

Buying with the Client in Mind

When selecting jewels, I always think of you. I see different faces, personalities, and styles in front of me. Not every jewel suits everyone, and that is exactly what makes buying such a personal process. It is never about simply following trends, but about choosing what truly fits different target groups.

This personal approach is key: which jewel feels like a natural extension of someone’s character? Which pieces will be worn not just this season, but for years to come?

Trends We Clearly Saw Returning

Although trends in the jewellery world move faster than ever, several clear movements stood out repeatedly in Vicenza:

• Signet Rings
  The demand for signet rings is unmistakably returning. From classic to contemporary designs, for both women and men, often enhanced with subtle personalisation that gives each jewel its own story.

• Tubogas
  Tubogas remains highly present. Its flexible, sculptural structure gives jewels a strong visual identity while combining comfort with a refined, high-end look. We saw this technique used in bracelets, rings, and necklaces.

• Mixing Diamond Cuts
  Combining different diamond cuts within a single jewel is a growing trend. This approach adds contrast and dynamism, creating a modern yet elegant aesthetic.

• Personalisation
  Initials, engravings, and meaningful details continue to be essential. Clients increasingly seek jewels with emotional value, unique pieces that feel truly personal.

Conscious Choices in a Fast-Moving Market

The jewellery world is evolving rapidly. Trends come and go, budgets always play a role, and smart buying sometimes means refreshing part of the collection. Ultimately, it is all about balance, between trend and timelessness, emotion and investment.

For us, Vicenza is not just a buying destination, but a moment to observe carefully, think ahead, and consciously select jewels that endure.