STORIES - JCY Crest Collection
This year, byJACKY celebrates its 5th anniversary, five years of stories told through jewels, of moments turned into meaning. To mark this milestone, founder Jacky Swinkels (36) launches her most personal collection yet:
The JCY Crest Collection, a new tradition, your tradition.
Available in limited quantities, this capsule collection is a tribute to legacy, personal growth, and connection.
The Story Behind the Crest
Five years ago, Jacky founded byJACKY out of a desire to bring a more personal approach to jewellery. She saw how meaning often got lost in mass-market sparkle and set out to create a space where jewellery could be intimate, timeless, and deeply individual.
Today, byJACKY has become the private jeweller of choice in the Netherlands for those seeking high-end pieces that reflect their personal journey. The JCY Crest Collection is a powerful continuation of that mission.
“This collection is my signature. A symbol of strength, story, and self.” – Jacky Swinkels
Modern Heirlooms – Limited Edition
Each piece in the JCY Crest Collection is personally designed by Jacky, handcrafted in ateliers in the Netherlands and Belgium, and available in limited quantities.
The Collier – “Sometimes one detail says it all”
A teardrop-shaped design that honours memory and emotion.
Minimalist, soft, and strong.
The Bracelet – “Where your story comes together”
This represents balance and how life’s chapters flow into one meaningful whole.
The Earrings – “For those who are carried by connection”
Gold and diamond strengthen each other, just like real relationships. A bold pair that celebrates unity.
The Ring – “A subtle twist with lasting meaning”
A modern take on a classic band, symbolising transformation and personal evolution.
Wear them to mark a milestone or make an ordinary day unforgettable. The JCY Crest Collection is a celebration of your legacy, your rituals, your voice.
A Crest of Your Own
In heraldry, a crest represents honour, history, identity. With the JCY Crest Collection, Jacky reimagines that concept for modern women, strong individuals who don’t inherit symbols, but create their own.
It’s not about following tradition. It’s about starting your own.
The Woman Behind the Brand
byJACKY isn’t a traditional family house. It’s the story of one woman with a clear vision.
Raised in an entrepreneurial family, Jacky always felt drawn to connection, atmosphere, and aesthetics. After a successful career in real estate and luxury jewellery, she followed her passion and in 2020, with nothing but courage and a clear goal, she launched her own brand.
She studied gemmology, diamond grading, and worked with leading jewellery houses. Today, her refined eye and intuitive style come together in bespoke creations that speak directly to the heart.
More Than Jewellery – A Philosophy
byJACKY has become more than a brand. It’s a meeting place for inspiration, craftsmanship, and storytelling. Every creation is shaped not only with expertise, but with genuine attention and emotion.
Because when jewellery is made with soul, it doesn’t just sparkle, it speaks.
Discover the JCY Crest Collection
Available now in limited edition via the redesigned byJACKY.
Book your private appointment to view the collection, or let Jacky guide you in designing your own heirloom. Your story is worth gold.