STORIES - The Alexander Monro Breast Care Foundation
The collaboration between byJACKY and the Alexander Monro Breast Care Foundation is rooted in a shared belief: empowering women starts from within. Both organisations are driven by a deeply personal approach, recognising that every woman has her own story, strength and journey. For byJACKY, whose brand philosophy centres around strengthening women and their identity through jewellery, finding a cause that truly aligned felt essential. In the Breast Care Foundation, they found a smaller organisation with an exceptionally large and impactful mission, where personal care, attention and authenticity are at the heart of everything they do.
The Importance of the Foundation’s Work
According to the Breast Care Foundation, their work is vital for women dealing with breast cancer or those at increased risk of developing breast-related conditions. The foundation was established to raise funds that directly benefit patients and supports the belief that breast cancer care should be centralised in highly specialised centres. This vision is embodied by the Alexander Monro Breast Cancer Hospital, the Netherlands’ first hospital fully dedicated to breast cancer and benign breast conditions. By focusing on expertise, personal care and short lines of communication, the foundation helps ensure women receive the highest quality medical and emotional support during an incredibly vulnerable time in their lives.
Awareness Through the Jubilee Gala
A key moment in raising both funds and awareness is the annual Breast Care Foundation benefit dinner and jubilee gala. This special evening brings together supporters, partners and ambassadors to collectively strengthen specialised breast cancer care in the Netherlands. Beyond financial contributions, the gala plays a crucial role in increasing awareness around breast cancer, particularly through campaigns such as Know Your Breasts. With one in seven women affected by breast cancer, early detection is essential. By educating women about the twelve early signs and encouraging them to truly know their own bodies, the foundation helps save lives through knowledge and prevention.
Why This Collaboration Matters to byJACKY
For byJACKY, being involved in this partnership goes far beyond philanthropy. Health, prevention and giving back to society are core values of the brand. Women supporting women lies at the heart of the collaboration, based on the belief that women understand and empower each other like no one else can. True beauty, according to byJACKY, shines when a woman feels healthy and strong from the inside out. Jewellery then becomes the final touch the celebration of that inner strength. In that sense, byJACKY sees itself as the finishing sparkle, making this collaboration a natural and meaningful match.
The Design and Symbolism of the Jewellery
The bracelet and necklace designed especially for this collaboration carry deep symbolic meaning. The starting point of the design is the tombola shape, a powerful symbol of strength and resilience. At its heart sits a pink sapphire, representing the sparkle, vitality and femininity of every woman. The intention was to create jewellery that feels timeless, personal and wearable every day pieces that are worn with love and meaning, not just on special occasions.
Looking Forward
Through this collaboration, byJACKY and the Alexander Monro Breast Care Foundation join forces to raise awareness, share knowledge and support women in every stage of their journey. By combining health, education and meaningful design, the partnership highlights that empowering women is not only about beauty, but about care, connection and courage.
